Appliance Industry Is Still Trying to Make Induction Happen in US

photoInduction cookers are simply better than gas, but they still haven’t caught on in the US. Why not? My esteemed colleague and world’s leading appliance enthusiast Keith Barry thinks that it’s because there’s no flame, and Americans “crave fire due to some fucking preternatural caveman Id.” Maybe so, but it probably has more to do with price.

My latest story for USA Today joins the ranks of this New York Times story from 2010 in predicting that maybe possibly induction ranges could start to catch on in the US perhaps, but probably won’t reach the mainstream because the big magnets they use in the cooktops are really expensive.

Still get a good feeling from seeing my name in print.

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