Dramatic headline, but this scheme the company introduced at IFA 2013 might be a kick in the pants for the detergent industry in the US.
If [the CapDos plan] is even modestly successful, other detergent brands could follow suit and start selling multiple varieties of detergent pods, and even start co-branding with appliance manufacturers. Imagine a medley of new Tide Pods, formulated for any stain, fabric, or even washing-machine brand.
Somehow soft-drink sales strategies play into it. Read it at Reviewed.com.